Making Retail Fun
Disney Infinity Program Profile
POPAI AWARD: Display of the Year - Permanent, Gold Winner - Personal Electronics/Software-Permanent
Winner of the prestigious POPAI “Best Display of the Year” award this program was launched in all big box retailers in North America. This interactive game display incorporated the latest technology giving customers the ability to place a collectable figurine on a base pad, which would produce the character description, giving them a glimpse of interactions and adventures. The display was produced with a custom built android monitor, RFID designed chip, LED lighting, molded ABS plastic, and a custom SD card for easy updates. As a new product introduction, product trial played an integral role in supporting the launch resulting in over 3 million starter packs sold to date.
LG Electronics Studio Kitchen Vignette
POPAI AWARD: Silver Winner – Home & Garden-Permanent
The Silver Winner in the Home and Garden division incorporated a combination of 13 different LG appliances. The LG Kitchen Vignette was designed to showcase LG’s premium home appliance products where consumers could “experience” the products in a kitchen setting rather than a typical retail environment. Each unit was pre-assembled and then condensed and repackaged to ensure easy set-up and installation. This program has supplied significant sales lift and has turned into one of LG Home Appliance’s biggest initiatives.
Microsoft XBOX One Display Program
POPAI AWARD: Gold Winner – Mass Merchandiser/Retailer-Permanent
The POPAI Gold winner in the Mass Merchandiser category, the modular display program for the Xbox One video game was produced for retailers using specific dimensions to accommodate various retail specifications. Central to the product design and manufacturing was a consistent and clear brand image, integrating the most contemporary architectural and interior design trends, resulting in strong in-store exposure and contributing to one of the most successful console launches, in Xbox history.