This display created excitement and educated consumers on Blu-Ray disks through demonstrating the picture quality difference between Blu-Ray and regular DVD. This display helped position Blu-ray as the front runner in the high definition format war and in the end came out on top.
A molded, self-feeding security module was created to dispense Blu-ray disks one at a time. These modules spin easily to allow consumers to locate a title quickly.
The Disney Kmart Endcap was designed to merchandise both DVD and VHS products. The look was designed around a new translucent tray system and 3D display that was unlike any other fixture on the market.
This display helps Toys “R” Us create a destination for Disney video sales within their stores. Toys “R” Us redecorated their whole video section after seeing the increase of sales this endcap created.
This floor display houses Disney DVD and Blu-ray movies in an area outside the Toys “R” Us movie department. This created a “green” display for the retailer, replacing their existing program of bringing in corrugate displays every few weeks.