This colorful interactive display provides information of the Marvel Playmation ecosystem with on screen action showing the product, or character, interacting in a real world environment. This grabbed kids attention and gave them an opportunity to interact with the product enticing them to purchase the product.
Butterscotch speaks for herself. With this in mind, this display used little copy and graphics in order to keep the consumer focused on the product. The white corral fencing with the green grass was used to bring out the realism of the product. Small graphics called attention to the hair brush and carrot.-
Kota is amazing on its own, so the display uses the least amount of copy and graphics to keep the consumer focused on the product. The display showcases Kota in a way that allows consumers to directly interact with the toy. By creating the display as a three dimensional pre-historic scene, the dino is in its environment.-
TJ Bearytale is an interactive character who reads books to children and reacts to the story being told with animated movement. The objective of this U.S. and European launch was to merchandise an actual TJ bear in life-size form so that customers could see and hear him reading software books and interacting with available accessories.-
This space-saving display allows retailers to store more Play Doh products on the shelf, keep the product at the front of the shelf, and display more graphic messaging.-
By creating a destination in the retail aisle, this display not only draws attention to the product but also educates the consumer with call-out graphics and a push-button-activated voice box for the most popular features and benefits.