Disney Infinity Program Profile
POPAI AWARD: Display of the Year - Permanent, Gold Winner - Personal Electronics/Software-Permanent
Winner of the prestigious POPAI “Best Display of the Year” award this program was launched in all big box retailers in North America. This interactive game display incorporated the latest technology giving customers the ability to place a collectable figurine on a base pad, which would produce the character description, giving them a glimpse of interactions and adventures. The display was produced with a custom built android monitor, RFID designed chip, LED lighting, molded ABS plastic, and a custom SD card for easy updates. As a new product introduction, product trial played an integral role in supporting the launch resulting in over 3 million starter packs sold to date.