About Design Phase

LG Electronics TV Wall

Utilizing high-end material and lighting, the LG Wall display was able to combine all five of the LG TV products, along with three sound systems, in one large, impactful footprint. The centrally located interactive panel gives shoppers and Best Buy salespeople the ability to present, experience and compare product choices by choosing from a collection of visual and audio content.

To attract customers, the LG Wall featured a coordinated brand message and a visually captivating synchronized screen presentation. The display technology integrates the latest in content presentation and management, utilizing Best Buys in-store Ethernet system, so content for all 409 stores could be managed and updated from a remote location through a series of six BrightSign media players.

In just 2 months, the display program quickly catapulted LG Oled Sales at Best Buy from 4th place to 2nd place just 4% behind the leader.