LG Electronics Studio Kitchen Vignette
POPAI AWARD: Silver Winner – Home & Garden-Permanent
The Silver Winner in the Home and Garden division incorporated a combination of 13 different LG appliances. The LG Kitchen Vignette was designed to showcase LG’s premium home appliance products where consumers could “experience” the products in a kitchen setting rather than a typical retail environment. Each unit was pre-assembled and then condensed and repackaged to ensure easy set-up and installation. This program has supplied significant sales lift and has turned into one of LG Home Appliance’s biggest initiatives.