The OLED 4K TV for LG is the first of its kind, combining the clarity and crisp detail of 4K with the rich colors and deep blacks of the OLED technology. To grab attention of consumers at retail, LG implemented a creative and novel approach of stacking and mounting both of the televisions very close, allowing the content to flow between the two screens and appear seamless.
The objective of the display was to carve out space within the store to showcase this new high-end technology. The display needed to be cutting edge and convey elegance, while still allowing the TV itself to be the star.
The beauty of the LG curved OLED TV was the center point of the display. The front of the display was concave, to emulate the curve of the TV and secured to the display with brackets which were designed to be unobtrusive and still allow the design of the base to show. From afar, the shopper was attracted to the display by the illuminated logos as well as the captivating content.
LG wanted to make sure the market was ready for this new technology, so their initial investment in this product and marketing was conservative. Once they started seeing a spike in sales, they increased production of this product and placement of this display.
LG knew that the key to winning the shopper in store was to create a display that grabbed shoppers attention, clearly communicated the brand message and had a flawless interactive experience.
The consumer was able to interact hands on, with so many features of the LG Cinema 3D TV and the LG sound bar. This interaction can be done without the help of store associates, so the message is clear, consistent and accurate.
This display lifted sales among LG products by giving shoppers an experience that reinforced their decision to buy. LG saw a significant rise in sales of both the LG Cinema Smart TV and the LG sound bar.