The Silver Winner in the Home and Garden division incorporated a combination of 13 different LG appliances.Watch Video
The LG Kitchen Vignette was designed to showcase LG’s premium home appliance products where consumers could “experience” the products in a kitchen setting rather than a typical retail environment.
Each unit was pre-assembled and then condensed and repackaged to ensure easy set-up and installation. This program has supplied significant sales lift and has turned into one of LG Home Appliance’s biggest initiatives.
Retailers were able to choose from 13 different combinations of appliances to fit their stores' needs. This customized program offered flexibility to incorporate store space requirements and a product mix that was best suited for the customers.