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LG Electronics Studio Kitchen Vignette

The Silver Winner in the Home and Garden division incorporated a combination of 13 different LG appliances.

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The LG Kitchen Vignette was designed to showcase LG’s premium home appliance products where consumers could “experience” the products in a kitchen setting rather than a typical retail environment.

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Each unit was pre-assembled and then condensed and repackaged to ensure easy set-up and installation. This program has supplied significant sales lift and has turned into one of LG Home Appliance’s biggest initiatives.

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Retailers were able to choose from 13 different combinations of appliances to fit their stores' needs. This customized program offered flexibility to incorporate store space requirements and a product mix that was best suited for the customers.