Rockband Beatles was the first time Beatles music would be incorporated into video games. MTV wanted the launch to be perfect. New headers and graphics were sent out to all of the existing Rockband kiosks and were easily updated in the field. It was a cost effective choice for MTV to update the existing kiosk for the new product launch.
Rockband Lego and Old Navy teamed up for an exclusive promotion during holiday shopping 2009. MTV changed out the header and graphics on the Rockband Kiosk to highlight the new game Rockband Lego. The kiosk provided an exciting area within Old Navy stores for customers to try out Rockband.