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Microsoft XBOX One Kiosk

The Xbox One Inline/End cap display, produced in conjunction with the inline/end cap program was part of a worldwide launch, with over 11,000 units produced for 13 countries on 4 continents.

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The kiosk program was initiated to offer gamers the opportunity to experience the new platform, which included entertainment content and gaming, at retail.

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Emphasis was placed on Implementing the most modern design and production techniques, consistent with the products image, along with the logistics of implementing a worldwide roll out.

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Microsoft XBOX Inline/End Cap Display

The POPAI Gold winner and Path to Purchase Silver Winner in the Mass Merchandiser category, the modular display program for the Xbox One video game was produced for retailers using specific dimensions to accommodate various retail specifications.

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Central to the product design and manufacturing was a consistent and clear brand image, integrating the most contemporary architectural and interior design trends, resulting in strong in-store exposure and contributing to one of the most successful console launches, in Xbox history.

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Microsoft Xbox 360

Counter Kiosk

For the Xbox 360 Kiosk program, we had to create a modular system of interactive displays with elements suitable for retail implementation in North America, Latin America, Europe, Australia, Asia, and Japan. This included counter kiosks. These units used several of the same components as the floor kiosk, in turn saving Xbox a significant amount of money in tooling and production costs.

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Microsoft Xbox 360

Floor Kiosk

The Xbox 360 kiosk video game trial and product information were the driving forces behind the high sales of video games. The highest of any video game system in its first month of sales in the US and European markets. Customers were able to try the Xbox 360 game console on the kiosk prior to launch creating excitement for the upcoming consoles, games, and accessories.

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Microsoft Xbox 360

Floor Pallet Display

The Xbox 360 pallets secured additional retail space for new Xbox 360 game consoles, accessories and games. The pallet display was modular; it could be configured to fit a variety of store spaces. The visual graphics and design of the display increased brand awareness and continued the brand cohesiveness of the Xbox 360 program. The pallets were set on locking wheels, making it easier to move the displays around the store.

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Microsoft Xbox 360

Floor Pallet Display

The Xbox 360 pallets secured additional retail space for new Xbox 360 game consoles, accessories and games. The pallet display was modular; it could be configured to fit a variety of store spaces. The visual graphics and design of the display increased brand awareness and continued the brand cohesiveness of the Xbox 360 program. The pallets were set on locking wheels, making it easier to move the displays around the store.

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Microsoft Xbox 360

Glorifiers

These Xbox 360 glorifiers educate consumers on the product features and capabilities at retail locations that were not able to receive a full interactive display. To achieve these objectives, the design needed to catch and retain the consumer’s attention.

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Microsoft Xbox 360

Lit Sign

The primary objective of creating this illuminated sign was to capture the attention of the consumers and heighten the brand. The clean white frame and silver background, illuminated with LEDs allowed the Xbox 360 sign to stand out in a retail environment, while still being cost effective.

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Microsoft Xbox Live

Pallet Display

The Xbox 360 pallets secured additional retail space for new Xbox 360 game consoles, accessories and games. The pallet display was modular; it could be configured to fit a variety of store spaces. The visual graphics and design of the display increased brand awareness and continued the brand cohesiveness of the Xbox 360 program. The pallets were set on locking wheels, making it easier to move the displays around the store.

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Microsoft Xbox 360

Best Buy Endcap Display

The objective of this display was to create an end cap system for Best Buy, a key launch partner for Xbox 360, which was specific and detailed to their store platform. The permanent interactive end cap carried the Xbox 360 marketing brand through launch and for future sales. The endcap not only promoted the Xbox 360 console, but also games and accessories.