About Design Phase

Microsoft XBOX One Display Program

POPAI AWARD: Gold Winner – Mass Merchandiser/Retailer-Permanent

The POPAI Gold winner in the Mass Merchandiser category, the modular display program for the Xbox One video game was produced for retailers using specific dimensions to accommodate various retail specifications. Central to the product design and manufacturing was a consistent and clear brand image, integrating the most contemporary architectural and interior design trends, resulting in strong in-store exposure and contributing to one of the most successful console launches, in Xbox history.